Realtors are always looking for ways to save money while growing their business. At the National Association of Realtors Conference, held in San Diego CA, 11/13-16, Kodak had an opportunity to share just how using our solutions can do both. Over 20,000 real estate professionals descended upon our fair city and it was an amazing time. The Kodak booth was decked out with messaging and demos on how Kodak solutions can be used to cut printing costs with the ESP series of All-in-One printers, improve efficiency with our high-powered ScanMate or differentiate successful Realtors from the competition with digital cameras, frames and of course, the Kodak Zi-8 video camera.

The Kodak Booth at the NAR show

The Belles of the Ball were the Kodak ESP 9 All-in-One and the Zi-8. With its print, scan, copy and fax capability and built-in WI-FI and Ethernet, the ESP 9 was a huge hit. Many of the Realtors that came by our booth print a LOT! Some said they print in excess of 25 reams per year. With the ESP 9, realtors can save an average of $230 on ink for every 10 reams they print*. If you print 25 reams, that's a savings of $575! Now what could you do with that kind of cash? When you combine the savings with Kodak's leadership in water resistance, fade resistance, and output image handling, the ESP 9 was a hands-down winner for Realtors at the show.

The Zi-8 demo had people waiting 4 deep to see and learn about the product. With its HD video capture, image stabilization and 2.5 inch LCD, Realtors were very excited about the possibilities - create virtual tours, capture testimonials from satisfied clients to post on their websites, take photos of aspects of the homes that their clients like...the list is only limited by the Realtor's imagination. One of the conference speakers, Max Pigman, Vice President and National speaker for Realtor.com, is very impressed by the Zi-8. While speaking at the conference on Mobile Technology, he featured the Zi-8 as a "must-have" for the effective Realtor.

The Kodak booth at the National Association of Realtors was definitely the place to be for technology tools. By the end of the conference, we conducted over 3000 demos, completed over 100 online surveys, met with numerous real estate thought leaders, sold thousands of dollars in Kodak product and helped Realtors know that there is a way to save money and grow their business when they choose Kodak as their technology partner.

* Results based on average ink costs of leading productivity class inkjet printers utilizing print volumes of 3150 black text pages and 1850 mixed color graphic pages using standard cartridges available in single quantity pricing.  MSRP pricing as of October 1, 2009.  Actual results may vary.  For more information and a list of all printers tested, go to Kodak.com/go/inkdata for details.

Last week we added more things to Kodak Gallery you folks have been asking for. 

Big Beautiful Full Screen Slideshow -  You can view and share your Kodak moments in a glorious full screen view. It's amazing how good your pics look and what you notice in them when you see them in our new slideshow. Your friends will be blown away. A tech writer even said to me "wow, that's mac like"



Facebook Sharing - yep, we finally did it. Upload your pics to the Gallery and share via Facebook.  You use our photo tray to pick the pics you like and then simply select share to Facebook and your pics are posted as a link to a gallery slideshow on Facebook. Here is what's super cool- No more little Facebook pics. Now its big beautiful pics from Facebook. (see big beautiful slide show above). If you want to share lots of pictures no problem, you don't clog your friends news feed with a hundred photos. And all your pics are now in one place, Kodak Gallery.



New books and a new way to make them - we added three new books a small 5x7 autofill book, a paperback 8x10 book and a large 12 x 14 printed cover book. With the autofill book you select your pics with the photo tray and either just blast them into the book or arrange the sequence. You can also now arrange pages and drag and drop pictures form page to page. Super easy to be creative or just simply make a great book without any hassle. We also added a bunch more layouts

What's next?  We are working making the new Kodak Gallery even easier and faster and a few new cool things as well.

Thank you for helping us make the Kodak Gallery better and check out this 1000 Words blog post to see how to get your free $15 gift!

More than 1,400 people participated in the Eyes on the Future 2009 annual economic development summit on Friday October 16 at St.John Fisher College, with Eastman Business Park the naming sponsor, and Greater Rochester Enterprise (GRE) the host of the event.

The purpose of the event was to promote collaboration and engagement among businesses, organizations and individuals in the Greater Rochester Region. The event also included a business and career event, EyesExpo, which preceded and followed the general session.

Fifty companies exhibited to include Eastman Business Park (EBP) which featured a large screen virtual model of available properties, and drew great interest from attendees.   In addition, several EBP key suppliers participated in the expo, along with a Kodak booth that featured our newest digital consumer products.
 








The summit highlighted a keynote address by Richard A. Bendis, president and CEO of InnovationAmerica, who emphasized how improving the economy requires a focus on an area's strengths, not its weaknesses.

The keynote highlighted the Greater Rochester Region's significant potential with 19 leading educational institutions, a skilled and talented workforce and a vibrant network of innovative businesses. He also called on business, political and community leaders to connect and work together on supporting entrepreneurial growth to further enable the nine-county area to successfully compete with the rest of the country.

GRE presented its Intellectual Density Quotient (IDQ), which provides a measure of the region's workforce in several areas.   IDQ includes the percentage of the population enrolled in college, patents issued per worker, the number of workers trained to excel in a knowledge-based economy and the number of companies ranked among the best places to work in the country.  Based on these criteria the nine-country Rochester Region outperforms communities five times its size.  For more information visit www.rochesterbiz.com.

It was a great event and another valuable opportunity for Eastman Business Park to share who we are and the outstanding features we have to offer.